After 12 years of producing their first luxury, minimalist collection, Mary-Kate and Ashley Olsen are set to release a fully fledged menswear range. Over the past few years the twins have been experimenting with menswear, releasing one off capsule collections and shoe collaborations, and are now ready to release a full collection comprising of suits, tailored separates, denim and knitwear.
The collection will go against the grain of the current growing sector in menswear, slogan t-shirts and hoodies, and focus on the simple, minimalist designs reflecting the work of late 80’s early 90’s work of Helmut Lang as well as the labels namesake tailoring of the area in London, Saville Row. The tailored pieces are made in Japan “in order to achieve minimal luxurious construction” with traditional European hand-stitch techniques; the shirting is produced in France, the knitwear in Italy and the denim and T-shirts in the U.S. The range will cost from $3,950 to $5,795 and will be available from The Rows two clothing stores in NY and LA as well as Dover Street Market, Mr Porter and other high end stores.
After founding their luxury fashion and accessories label in 2005, based on the personal challenge to find the perfect t-shirt, the Olsens have since won three CFDA awards, two for womenswear, and one for accessories.