Hedi at Céline set to adopt the ‘Drop Style’ retail strategy in dramatic revamp

New Artistic, Creative & Image Director of Céline, Hedi Slimane, has spoken to Business of Fashion of his plans to introduce the ‘drop’ method when releasing parts of his new collection.  The retail strategy is commonly used by highly sought after streetwear labels such as Supreme and includes releasing small portions of his collection every week or so to coincide with his main collection for the brand.  The new strategy was revealed in an interview with Business of Fashion which also revealed plans for pop-up stores and small capsules to feature Slimane’s season-less staples such as jeans and casual wear.
Slimane has already announced Célene will be moving into menswear as well as producing fragrances and couture.  He is also set to remodel each and every one of the Céline retail stores and owners LVMH are also rumoured to be buying up large retail space in New Yorks upper East side.  Business of Fashion notes that although Slimane is very respectful of the brand he doesn’t feel beholden to the minimalist casual luxury vibe created—and beloved among the label’s loyal customers—by former Céline designer Phoebe Philo.  If you were into the rockstar look Slimane began at his tenure at Dior Homme and then continued at Saint Laurent, chances are you’ll be quite happy with this new version of Céline. “He is doing exactly what he was hired to do, bringing his own vision to the brand,” the BoF report reads.  It is still unknown what Phoebe Philo is set to do next but this will certainly be the end of Phoebe’s Céline and her simple aesthetic praised for being a brand that was instantly recognisable without having to shout. 

Supreme x Nan Goldin Collection

Cult label Supreme has teamed up with iconic photographer Nan Goldin on a new collection for the brand.  The cult streetwear brand, which has collaborated with Damien Hirst and David Lynch, is now working with the artist who chronicled 1980s New York, with her work exploring LGBT bodies, the HIV crisis and the opioid crisis.  “I did this for the kids,” she said. “I’m looking forward to seeing teenagers skating on my images and wearing them. To my mind, people have become so conservative, especially the millennials – its like the 1960s never happened – so I like the idea of them being exposed to my real world.”  The collection includes images from Goldin’s 1986 The Balled of Sexual Dependency and will be used on new T-shirts, hoodies and skateboards.  “Nan Goldin’s work is real and raw – in the time, places and subject matter she shot,” says Supreme. “It comes from an era where the subjects she documented were taboo by society’s standards. To do this project with Nan Goldin is to celebrate the diversity her work represents and expose young people to it.”
Nan Goldin x Supreme is available now Supreme      More Nan Goldin at ArtNet
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Nan Goldin – Artist