In May of this year J W Anderson put out a call for emerging new photography talent to enter a competition to shoot the brands Spring 19 campaign. Being a part of the NewGen talent given a leg up in London fashion week in 2011, Anderson must of felt it was time to give something back to the next generation of talent coming up through the ranks. The J W Anderson ‘Your Picture / Our Future’ search eventually yielded the talents of photographers Julie Greve from the UK, Yelena Beletskaya from Russia and Simons Finnerty from the U.S.
The three photographers were commissioned to shoot the campaign which has just been released and asked to stay true to their individual aesthetic in order to reinvent the brands image. “This campaign is all about a ‘creative refreshing’,” explained Creative Director Jonathan Anderson in a press release. “We chose to work with three young, talented photographers, all of whom have their own untainted, creative visions. Fundamentally, they were able to grasp the unfiltered essence of the JW Anderson brand.”
Each photographer was given a selection of ready-to-wear garments and accessories from the brands Autumn collection and were asked to add their unique, distinctive style to the images. The photographers worked closely along side stylist for the brand Benjamin Bruno as well as Anderson himself. “It’s been kind of amazing. We had nearly 2,000 entries from all across the world: Japan, China, Argentina, Russia, Canada, the USA, everywhere” said Anderson. The final images are strikingly individual, but remain thoroughly in line with “the unfiltered essence of the JW Anderson brand”.
To launch the new Pre-Fall 2018 line, Helmut Lang has gone to Instagram to unveil its 90’s aesthetic dating show campaign. New Editor-in-residence Alix Browne and Langs digital editor Ava Nirui have called on 12 single models living in New York to create a dating profile with details about themselves and what they are looking for in a relationship, whilst having there profile pictures of them wearing Helmut Lang. Each models profile has a caption urging people to email email@example.com if they would like to connect with them – with applicants actually being put in touch with the models if a suitable match is found. The images are rendered in a hazy, 90’s VHS quality and the models have been styled by Anna Santangelo. “I’ve always been super obsessed with the unique verbiage that goes with personal ads.” Ava Nirui told Vogue, “I recently had a realization that I’m constantly matchmaking friends and thought it would be fun to invite these friends (and friends of friends) to be a part of the Helmut Lang community, while potentially helping them find love in their lives.” The campaign gives many nods to early 90’s Helmut Lang, from its original on-line legacy to its successful print campaigns. Langs new Editor-inresidence Alix Browne took over in January and is the founding editor of V Magazine and former features editor of W Magazine.
Judy Blame, the iconoclastic punk, has died aged 58. The stylist, art director and overall creative genius was one of the key players in the fashion and club movement in London in the late 70’s and through the 80’s, defining post punk, new romantics and the buffalo scene. As well as designing jewellery, Judy was also a stylist for such iconic fashion bibles as I.D. The Face and Blitz. Later he consulted for such heavy weight designers as Rei Kawakubo, John Galliano and Marc Jacobs. In 1985 Blame set up, along side John Moore, The House of Beauty and Culture in Dalston, a collective of like minded creatives including Christopher Nemeth. Blame had continued to make his DIY aesthetic jewellery throughout his career and last year had his first major solo exhibition at the ICA entitled ‘Judy Blame:Never Again. Close Friend Boy George tweeted “RIP to my friend Judy Blame who was beautiful, talented and arch as hell. Fashion has a huge void in it and London has lost a legend”