Three amateur photographers shoot J W Anderson’s Autumn Campaign

In May of this year J W Anderson put out a call for emerging new photography talent to enter a competition to shoot the brands Spring 19 campaign.  Being a part of the NewGen talent given a leg up in London fashion week in 2011, Anderson must of felt it was time to give something back to the next generation of talent coming up through the ranks.  The J W Anderson ‘Your Picture / Our Future’ search eventually yielded the talents of photographers Julie Greve from the UK, Yelena Beletskaya from Russia and Simons Finnerty from the U.S.  
The three photographers were commissioned to shoot the campaign which has just been released and asked to stay true to their individual aesthetic in order to reinvent the brands image.  “This campaign is all about a ‘creative refreshing’,” explained Creative Director Jonathan Anderson in a press release. “We chose to work with three young, talented photographers, all of whom have their own untainted, creative visions. Fundamentally, they were able to grasp the unfiltered essence of the JW Anderson brand.”  
Each photographer was given a selection of ready-to-wear garments and accessories from the brands Autumn collection and were asked to add their unique, distinctive style to the images.  The photographers worked closely along side stylist for the brand Benjamin Bruno as well as Anderson himself.  “It’s been kind of amazing. We had nearly 2,000 entries from all across the world: Japan, China, Argentina, Russia, Canada, the USA, everywhere” said Anderson.  The final images are strikingly individual, but remain thoroughly in line with “the unfiltered essence of the JW Anderson brand”.
J W Anderson
JWAnderson-LOTI
J W Anderson – Designer

 

Anthea Hamilton x Loewe collaboration at Tate Britain

Turner prize winning artist Anthea Hamilton has transformed Tate Britain with her latest instillation which, as well as 7,00 white floor tiles, includes seven costumes designed in collaboration with Loewe by Creative Director Jonathan Anderson.  The show, called The Squash, is the latest annual Tate Britain Commission which asks contemporary British artists to create new work in response to the building’s grand space.  Anthea Hamilton has transformed the heart of Tate Britain into an elaborate stage in which she has placed a solo performer in a squash-like costume at the heart of the Duveen.  Every day for six months, a performer will select a costume from a rack of seven created by Loewe and explore the space.  Each element of this bold and immersive installation is partially informed by Hamilton’s interest in found photographs, where the original source has been lost, but here, Hamilton re-purposes them, inviting the performer to explore their own interpretation of the image. Performers select their costume of choice, depending on the image and their chosen interpretation.  Gallery director Alex Farquharson said: “Anthea Hamilton has made a unique contribution to British and international art with her visually playful works that both provoke and delight. This compelling commission demonstrates her ability to seamlessly weave together captivating images and narratives, creating rich new environments in which to encounter works of art.”
Tate Britain Commissions 2018
Anthea Hamilton – The Squash   22nd March – 7th October   Millbank London SW1P 4RG