Gucci pays homage to Bjork in Gucci Garden exhibition

As the first night of Pitti Uomo got under way, Gucci revealed three new hall spaces in its Gucci Garden space in Florence, two of which pay tribute to singer Bjork.  Creative director Alessandro Michele collaborated with Bjork last year when he designed unique pieces for the musicians music video ‘The Gate’.   The outfits and masks from the video will be on show as well as the special custom gown, which took approximately 555 hours to create and a further 320 hours for the intricate embroidery work.  The moulded masks, designed by James Merry, another organza dress and the Gucci shoes will also be on show, alongside various books and artefacts on the singer and her home country of Iceland.  
The third room will be occupied by 23 year old British artist Isabella Cotier, who has collaborated on a Gucci Garden exclusive of T shirts, Hoodies, Sweatpants and Totes, all emblazoned with Cotier’s colourful illustrations depicting eccentric Florentine characters in prominent places around the city.  The collaboration with Cotier follows the collection of clothing, porcelain mugs and candle holders the brand developed with Jayde Fish.
Gucci Garden, Piazza della Signoria, 10, 50122 Firenze, Florence. 

Craig Green named as next guest designer for Pitti Uomo

Craig Green has been named as Pitti Uomo’s next, and only, guest designer.  The British designer will show his Spring / Summer 2019 collection at the biannual event in Florence, Italy on June 14th.  This means Craig Green will not be showing at London Fashion Week Men in London after last seasons hugely successful show, were he finally moved himself away from the emerging designer scene.  Previous designers at Pitti Uomo have included Raf Simons, J W Anderson and Off White.  According to Pitti Uomo communication’s director Lapo Cianchi this is the not first time Craig was considered for a guest designer slot. “We got in touch with Craig a few years ago, after being literally hit by his collections, but he had an exclusive deal with London at the time. Men’s Fashion Week “.  
Pitti Uomo 12th – 15th June  Florence, Italy 
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Craig Green – Fashion Designer

 

Gucci Garden opens for Pitti Uomo 2018

Gucci Creative Director Alessandro Michele opened the newly curated Gucci Museo in Florence, Italy with the added Gucci Garden, which contains the addition of a new concept store, exclusive restaurant run by Italian Michelin-starred chef Massimo Bottura and the Galleria exhibition rooms curated by critic Maria Luisa Frisa.  The  façade of the building greets you with a large neon-pink illuminating eye.  The space, originally the museum opened by Gucci in 2011, will also display a wide ranging retrospective of pieces from collections dating back to the House’s Florentine origins in 1921.  The specially curated concept store will feature, as well as Gucci clothing & jewellery, the brands recent foray into the world of home decor.   Alessandro said “The garden is real, but it belongs above all to the mind, populated with plants and animals: like the snake, which slips in everywhere, and in a sense, symbolizes a perpetual beginning and a perpetual return.”  Entry to the Gucci Garden experience will cost around €10 with half of the fee donated to support restoration projects around the city of Florence.
Gucci Museo, Piazza della Signoria, 10, 50122, Firenze FL, Italy
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Alessandro Michele – Creative Director Gucci