In May of this year J W Anderson put out a call for emerging new photography talent to enter a competition to shoot the brands Spring 19 campaign. Being a part of the NewGen talent given a leg up in London fashion week in 2011, Anderson must of felt it was time to give something back to the next generation of talent coming up through the ranks. The J W Anderson ‘Your Picture / Our Future’ search eventually yielded the talents of photographers Julie Greve from the UK, Yelena Beletskaya from Russia and Simons Finnerty from the U.S.
The three photographers were commissioned to shoot the campaign which has just been released and asked to stay true to their individual aesthetic in order to reinvent the brands image. “This campaign is all about a ‘creative refreshing’,” explained Creative Director Jonathan Anderson in a press release. “We chose to work with three young, talented photographers, all of whom have their own untainted, creative visions. Fundamentally, they were able to grasp the unfiltered essence of the JW Anderson brand.”
Each photographer was given a selection of ready-to-wear garments and accessories from the brands Autumn collection and were asked to add their unique, distinctive style to the images. The photographers worked closely along side stylist for the brand Benjamin Bruno as well as Anderson himself. “It’s been kind of amazing. We had nearly 2,000 entries from all across the world: Japan, China, Argentina, Russia, Canada, the USA, everywhere” said Anderson. The final images are strikingly individual, but remain thoroughly in line with “the unfiltered essence of the JW Anderson brand”.
Cult label Supreme has teamed up with iconic photographer Nan Goldin on a new collection for the brand. The cult streetwear brand, which has collaborated with Damien Hirst and David Lynch, is now working with the artist who chronicled 1980s New York, with her work exploring LGBT bodies, the HIV crisis and the opioid crisis. “I did this for the kids,” she said. “I’m looking forward to seeing teenagers skating on my images and wearing them. To my mind, people have become so conservative, especially the millennials – its like the 1960s never happened – so I like the idea of them being exposed to my real world.” The collection includes images from Goldin’s 1986 The Balled of Sexual Dependency and will be used on new T-shirts, hoodies and skateboards. “Nan Goldin’s work is real and raw – in the time, places and subject matter she shot,” says Supreme. “It comes from an era where the subjects she documented were taboo by society’s standards. To do this project with Nan Goldin is to celebrate the diversity her work represents and expose young people to it.”
Nan Goldin x Supreme is available now Supreme More Nan Goldin at ArtNet
Loewe Creative Director Jonathan Anderson has teamed up with celebrated American Artist Photographer Duane Michals to produce a black and white photo narrative series to go along side Loewe’s static exhibition of AW18 products in their Parisian showroom. Michals photographed the British actor Josh O’Conner as a failed magician, performing in the Teatro Reina Victoria in Madrid. “He had carte blanche,” Anderson said. “He came to Madrid and shot these tableaux in an old theater. He painted the backdrops and made the props.” The magician makes the model Erik Frey appear in a new Loewe outfit with each new trick performed. Over a career of 55 years Michal’s is constantly reinventing himself and has produced work from staged photographs to multi-media works with painted and manipulated photographs, as well as constructing elaborate fictional narratives. As well as the exhibition the images will alsobe published as a limited edition volume designed by M/M Paris.
Following her success as creative director at Chloe, Clare Waight Keller has already produced a successful catwalk show for Givenchy and now aims to further cement her status as a successful predecessor to long time designer Riccardo Tisci with the latest ad campaign for Givenchy Spring 2018. The campaign, shot by Steven Meisel, again gives both Men’s and Women’s sides parity as was set out in her debut show. The campaign was shot in a private mansion in upstate New York and features black and white portraits that mirror the Givenchy collection. The portraits are positioned next to bold colour photographs of accessories, of which Keller has said will become a very important part of her tenure at Givenchy. The images portray an intimate setting among friends casually hanging out and have a very 70’s rocker vibe. “I wanted the models’ attitude to be engaging so I asked them to just be themselves, as they might if they were invited to a party at a friend’s home,” said Keller. “I think that they really capture the spirit of a generation that loves fashion, but most of all they love making it their own.” As well as Steven Meisel behind the camera, the 70’s influenced style was pushed further by Guido Palau doing the hair and Pat McGrath producing minimal smokey eyes.
“Always take yourself seriously . . . . . it’s not the same as being pompous, or overly self assured, but it is important to understand that the small little ideas that creep up in your mind, often contain the germ of a much larger project. All great art wasn’t born as great art. It first needed to be recognised by the artist themselves. Through his or her belief in it, it became true.”
Balenciaga has just released its SS18 campaign which features real families, in a take on the awkward family photograph. Following on from the previous Paris Fashion Week presentation of using real families for models, the latest off beat images are a collaboration between photographer Robbie Augspurger and stylist & frequent Vetements collaborator Lotta Volkova. The images are simple portrait style settings harking back to a 70’s ‘norm-core’ style. Vestments have also announced they will be returning to the catwalk for the Paris men’s fashion week this January with a coed show.
Japanese designer, musician and producer Hiroshi Fujiwara is to showcase his ‘Slumbers’ photo exhibition at #FR2 Gallery. Viewers can be expected to find themselves immersed in the experience of being deep in the forest, with a full interactive concept. The godfather of Ura-Harajuku fashion and a major globally influential streetwear designer will also be releasing music along side the exhibition this coming Wednesday. As well as the artwork the show will also introduce limited edition ‘Slumber’ t-shirts, postcards and other accessories. Hiroshi is known for being the pioneer of Nike’s HTM line and the Venom line for Levis.
Slumbers. #FR2 Gallery. 4-29-8 Jingumae, Shibuya-Ku, Tokyo. From 29th Nov