Hedi at Céline set to adopt the ‘Drop Style’ retail strategy in dramatic revamp

New Artistic, Creative & Image Director of Céline, Hedi Slimane, has spoken to Business of Fashion of his plans to introduce the ‘drop’ method when releasing parts of his new collection.  The retail strategy is commonly used by highly sought after streetwear labels such as Supreme and includes releasing small portions of his collection every week or so to coincide with his main collection for the brand.  The new strategy was revealed in an interview with Business of Fashion which also revealed plans for pop-up stores and small capsules to feature Slimane’s season-less staples such as jeans and casual wear.
Slimane has already announced Célene will be moving into menswear as well as producing fragrances and couture.  He is also set to remodel each and every one of the Céline retail stores and owners LVMH are also rumoured to be buying up large retail space in New Yorks upper East side.  Business of Fashion notes that although Slimane is very respectful of the brand he doesn’t feel beholden to the minimalist casual luxury vibe created—and beloved among the label’s loyal customers—by former Céline designer Phoebe Philo.  If you were into the rockstar look Slimane began at his tenure at Dior Homme and then continued at Saint Laurent, chances are you’ll be quite happy with this new version of Céline. “He is doing exactly what he was hired to do, bringing his own vision to the brand,” the BoF report reads.  It is still unknown what Phoebe Philo is set to do next but this will certainly be the end of Phoebe’s Céline and her simple aesthetic praised for being a brand that was instantly recognisable without having to shout. 

Kris Van Assche Exits Dior Homme. Kim Jones set to take over.

Kris Van Assche, Creatieve Director of Dior Homme for the past 11 years, is leaving the post.  The Belgian menswear designer, according to WWD, is set to remain within the LVMH conglomerate in a new role.  Van Assche’s departure from Dior coincides with the appointment of Pietro Beccari, the former chief executive of Fendi, as CEO of Dior.  
After moving to Paris in 1998, Kris almost immediately began his tenure with Yves Saint Laurent Rive Gauche Homme as first assistant with Hedi Slimane.  He then followed Hedi over to Dior Homme were Hedi took the brand to new levels and reimagining menswear for a whole new generation to come.  Kris took over the position in 2007 and has continued to move the brand forward with his often minimalist colour palette and urban streetwear references.  Van Assche recently worked along side photographer David Sims for the latest Dior Homme campaign which included artists such as The Pet Shop Boys, Boy George and Depeche Mode lead singer David Gahan.  
It has been confirmed that Kris is set to be replaced by former mens style director at Louis Vuitton, Kim Jones.  

 

 

Hedi Slimane joins Céline as Artistic, Creative and Image director

Hedi Slimane has been named as new artistic, creative & image director of Celine by LVMH this morning.   Hedi will take over from Phoebe Philo, who announced her resignation last December, starting February 1st.  Former Saint Laurent Creative director, Hedi will oversee Womenswear, Menswear, Couture and Fragrance.  Phoebe Philo’s style is very different to Hedi, her collections were for made for the working women, like herself.  Slimane was also the founding designer at Dior Homme, and is one of the most controversial designers of his generation. He reinvigorated Yves Saint Laurent with what some critics called a narrowly defined rock look but that sold at record levels for the brand.  Bernard Arnault, chairman & Chief executive of LVMH said in a statement “He is one of the most talented designers of our time. I have been a great admirer of his work since we collaborated on Dior Homme, which he launched to global critical acclaim in the 2000s. His arrival at Céline reinforces the great ambitions that LVMH has for this maison.”  Good friend and Hedi admirer Karl Lagerfeld, Creative Director of Chanel, congratulated Slimane saying “I am enchanted, what a great choice”.  
Philo will show her final collection in Paris in March.  Hedi’s first collection will take place in in September 2018.