This seasons new group of emerging designers showing for MEN at the Men’s London Fashion week AW18 collections were an exercise in what London Collections does best. The non-profit initiative from the founders of Fashion East in association with TopMan help nurture young emerging talent and have, over the years, helped launch the careers ofJ.W. Anderson, Craig Green and more recently critics favourite Charles Jeffery aka Loverboy. This season the collections came from Art School, Stefan Cooke & Rottingdean Bazaar. Art School design duo Eden Loweth & Tom Barrett took their inspiration from different empowering women from Donatella Versace to Kyle Jenner and explored non-binary gender identities and saw a focus on redefining the limitations of gendered fashion. Newcomer Stefan Cooke, the critics favourite, who only set up his brand last year, showed a collection, using as its base, old photographs sourced from eBay. The digital prints gave the illusion of denim and knitted skinny trousers, while slim-fit tops featured a snake effect. Rottingdean Bazaar, meanwhile, showed a collection swathed in both ironic & iconic symbols. From Naomi Campbell cardboard cut-outs to mundane objects such as dartboards turned into dresses as well as tongue in cheek slogans. The designers received a bursary, free venue and complete catwalk show production, professional catwalk photographs and video. The designers were also given mentoring, guidance and in-house PR throughout the season from Lulu Kennedy and her team.