As the first night of Pitti Uomo got under way, Gucci revealed three new hall spaces in its Gucci Garden space in Florence, two of which pay tribute to singer Bjork. Creative director Alessandro Michele collaborated with Bjork last year when he designed unique pieces for the musicians music video ‘The Gate’. The outfits and masks from the video will be on show as well as the special custom gown, which took approximately 555 hours to create and a further 320 hours for the intricate embroidery work. The moulded masks, designed by James Merry, another organza dress and the Gucci shoes will also be on show, alongside various books and artefacts on the singer and her home country of Iceland.
The third room will be occupied by 23 year old British artist Isabella Cotier, who has collaborated on a Gucci Garden exclusive of T shirts, Hoodies, Sweatpants and Totes, all emblazoned with Cotier’s colourful illustrations depicting eccentric Florentine characters in prominent places around the city. The collaboration with Cotier follows the collection of clothing, porcelain mugs and candle holders the brand developed with Jayde Fish.
Gucci Garden, Piazza della Signoria, 10, 50122 Firenze, Florence.