Single Shot – Jefferson Hack

John Paul Pryor (web summit) – “Style over Fashion, Fashion over Style.  What does Style mean to you?
Jefferson Hack – “That word style is so associated with the 80’s, its just panic when you hear that word.  It is accosted with elitism, its accosted with anti-democratic values, its kind of a point of difference, its not inclusive, but actually if you really think about it style is key, it is key to all creative process.  If you don’t have a style about the way you write, about the way you take photographs, about the way you design a product, if style isn’t intrinsic in your process it doesn’t have your mark.  It won’t have your touch.  It won’t have your point of view.  And therefor it is just homogeneous.  Without style you are bland.  I think Bukowski put it really well in his poem ‘Style’ – ‘Style is everything.  A fresh way to approach a dull and dangerous thing’.  I take my cue from Charles Bukowski  when it comes to style, more Charles Bukowski and less Tom Ford. 
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Jefferson Hack – Co-founder Dazed Media

Fiorucci celebrates 50 yrs in Fashion with Iconic ad campaign

Italian brand Fiorucci is celebrating 50 years with a return to the iconic advertising of the 1970’s with Georgia May Jagger.  Elio Fiorucci was at the forefront for creating one of the first ‘lifestyle’ brands, its New York store becoming known as the ‘Daytime Studio54’.  The brand closed in 1986 but has since been revived by Janie & Stephen Schaffer and recently took over the 3rd floor at Selfridges with a pop-up shop.

Balenciaga’s Colette Takeover

Balenciaga’s Creative Director Demna Gvasalia has curated a series of events & exhibitions for the first floor of the iconic Parisian store to take place from June 19th to August 5th.   They will be offering specially designed items & collectables as well as a series of art installations in collaboration with German – Norwegian artist Yngve Holen.
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Demna Gvasalia – Creative Director Balenciaga

Single Shot – Olivier Zahm

Lou Stoppard (ShowStudio) – “Let me start by asking you about how you present yourself and how you look.  You have a very defined style, talk to me about your look”
Olivier Zhan – “It is very difficult to define who you are, can you do that?  Its not easy, you are always questioning who you are.  And I think part of being who you are, being alive and being creative is to be unsatisfied with who you are.  So, I am not very good at defining myself, you know, when you have to fill in a form and it says “what do you do?” I always have a blank moment.  I am an editor, I am also an art critic in a way, I was, then I wasn’t anymore but am coming back to writing, I do photography, I edit a magazine, i’m an arbitrator sometimes for money and the way I dress is extremely simple.  It is a uniform for everyday.  Fashion is the enemy for a man.  When you become too obsessed by fashion, as a man, you lose time and energy”
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Olivier Zham – editor-in-chief Purple Fashion Magazine