Moncler ‘one house, different voices’ Genius Design Campaign

Moncler is turning it’s back on the traditional fashion season and has introduced the concept of an eight strong ‘Genius’ team that will showcase new designs from the brand every month.  The ‘Super Fashion Syndicate’ includes such heavy weights as Pierpaolo Piccioli of Valentino and British sensations Simone Rocha and Craig Green.  Others in the team include Noir founder Kei Ninomiya and stylist Karl Templer.  Each designer will specialise in a particular field.  Line 1 will be designed by Piccioli whilst line 2 (Moncler 1952) will be left up to stylist Karl Templer.  Sandro Mandrino will head up the Moncler Ski Line whilst line 8 will be left to Moncler’s long standing creative director Francesco Ragazzi.  “All the creative minds of Moncler Genius have been chosen on instinct, to shape Moncler’s vision of uniqueness”.  Says Remo Ruffini, CEO of Moncler, “As I say: one house, 8 different voices speaking Moncler’s language. I think creativity is the driving factor of the whole project. I do believe that creativity has no boundaries and Moncler Genius has been conceived as a hub of exceptional creative minds that work together under the same brand”.  The results of these new collaborations will be unveiled with the new Moncler Genius Building which will open on the first night of Milan Fashion Week on 20th February. After that, each collection will have its own month of focus in Moncler stores from June onwards, with additional pop-ups.
More Moncler Genius here

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