Following her success as creative director at Chloe, Clare Waight Keller has already produced a successful catwalk show for Givenchy and now aims to further cement her status as a successful predecessor to long time designer Riccardo Tisci with the latest ad campaign for Givenchy Spring 2018. The campaign, shot by Steven Meisel, again gives both Men’s and Women’s sides parity as was set out in her debut show. The campaign was shot in a private mansion in upstate New York and features black and white portraits that mirror the Givenchy collection. The portraits are positioned next to bold colour photographs of accessories, of which Keller has said will become a very important part of her tenure at Givenchy. The images portray an intimate setting among friends casually hanging out and have a very 70’s rocker vibe. “I wanted the models’ attitude to be engaging so I asked them to just be themselves, as they might if they were invited to a party at a friend’s home,” said Keller. “I think that they really capture the spirit of a generation that loves fashion, but most of all they love making it their own.” As well as Steven Meisel behind the camera, the 70’s influenced style was pushed further by Guido Palau doing the hair and Pat McGrath producing minimal smokey eyes.