Gucci Creative Director Alessandro Michele opened the newly curated Gucci Museo in Florence, Italy with the added Gucci Garden, which contains the addition of a new concept store, exclusive restaurant run by Italian Michelin-starred chef Massimo Bottura and the Galleria exhibition rooms curated by critic Maria Luisa Frisa. The façade of the building greets you with a large neon-pink illuminating eye. The space, originally the museum opened by Gucci in 2011, will also display a wide ranging retrospective of pieces from collections dating back to the House’s Florentine origins in 1921. The specially curated concept store will feature, as well as Gucci clothing & jewellery, the brands recent foray into the world of home decor. Alessandro said “The garden is real, but it belongs above all to the mind, populated with plants and animals: like the snake, which slips in everywhere, and in a sense, symbolizes a perpetual beginning and a perpetual return.” Entry to the Gucci Garden experience will cost around €10 with half of the fee donated to support restoration projects around the city of Florence.
Gucci Museo, Piazza della Signoria, 10, 50122, Firenze FL, Italy