Gucci Garden opens for Pitti Uomo 2018

Gucci Creative Director Alessandro Michele opened the newly curated Gucci Museo in Florence, Italy with the added Gucci Garden, which contains the addition of a new concept store, exclusive restaurant run by Italian Michelin-starred chef Massimo Bottura and the Galleria exhibition rooms curated by critic Maria Luisa Frisa.  The  façade of the building greets you with a large neon-pink illuminating eye.  The space, originally the museum opened by Gucci in 2011, will also display a wide ranging retrospective of pieces from collections dating back to the House’s Florentine origins in 1921.  The specially curated concept store will feature, as well as Gucci clothing & jewellery, the brands recent foray into the world of home decor.   Alessandro said “The garden is real, but it belongs above all to the mind, populated with plants and animals: like the snake, which slips in everywhere, and in a sense, symbolizes a perpetual beginning and a perpetual return.”  Entry to the Gucci Garden experience will cost around €10 with half of the fee donated to support restoration projects around the city of Florence.
Gucci Museo, Piazza della Signoria, 10, 50122, Firenze FL, Italy
Alessandro Michele – Creative Director Gucci



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