Balenciaga’s ‘awkward family photos’ 2018 campaign

Balenciaga has just released its SS18 campaign which features real families, in a take on the awkward family photograph.  Following on from the previous Paris Fashion Week presentation of using real families for models, the latest off beat images are a collaboration between photographer Robbie Augspurger and stylist & frequent Vetements collaborator Lotta Volkova.  The images are simple portrait style settings harking back to a 70’s ‘norm-core’ style.  Vestments have also announced they will be returning to the catwalk for the Paris men’s fashion week this January with a coed show.

Lotta Volkova – Stylist




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