Fiorucci celebrates 50 yrs in Fashion with Iconic ad campaign

Italian brand Fiorucci is celebrating 50 years with a return to the iconic advertising of the 1970’s with Georgia May Jagger.  Elio Fiorucci was at the forefront for creating one of the first ‘lifestyle’ brands, its New York store becoming known as the ‘Daytime Studio54’.  The brand closed in 1986 but has since been revived by Janie & Stephen Schaffer and recently took over the 3rd floor at Selfridges with a pop-up shop.

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